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Sunway Marketing Heavy Equipment Parts

sunwaymarketing.com.my · MY

90
/ 100

Sunway Marketing Heavy Equipment Parts (HEP) Division is a division of Sunway Marketing Sdn Bhd, part of Sunway Group's Trading & Manufacturing division. Established in 1983, it is primarily involved in the trading and manufacturing of aftermarket parts for heavy equipment, combine harvesters, and on-road and off-road trucks, serving dealership networks and end-users in construction, mining, quarry, logging, plantation, agriculture, marine, logistics and transportation industries globally.

Why it fits

  • Sunflex, DCF Trek, Suntrak, Sunlube, Nietz, Zeekr, CASE, Furukawa, Airman, Sany, Huawei, Haier, Double Road, Daechang Forging, FP Diesel, 3M, Bosch, Stanley, APTANY
    brands principals represented · confidence 0.95 · source

    Sunway's well-recognised agency lines such as Zeekr, CASE, Furukawa, Airman, Sany, Huawei, Haier, Double Road, Daechang Forging, FP Diesel, 3M, Bosch, Stanley and etc. ... in-house brands including Sunflex, DCF Trek, Suntrak undercarriage parts and Sunlube lubricants.

  • Sunway Marketing Heavy Equipment Parts (HEP) Division is a division of Sunway Marketing Sdn Bhd, part of Sunway Group's Trading & Manufacturing division. Established in 1983, it is primarily involved in the trading and manufacturing of aftermarket parts for heavy equipment, combine harvesters, and on-road and off-road trucks, serving dealership networks and end-users in construction, mining, quarry, logging, plantation, agriculture, marine, logistics and transportation industries globally.
    description · confidence 0.98 · source

    Established in 1983, Sunway Marketing Heavy Equipment Parts (HEP) Division is primarily involved in the trading and manufacturing of aftermarket parts for heavy equipment, combine harvesters as well as on-road and off-road trucks. We serve a global customer base of dealership networks and end-users in diverse industries ranging from construction, mining, quarry, logging, plantation, agriculture, marine, logistics and transportation and more.

  • The division distributes products throughout Malaysia and internationally including Singapore, Thailand, China, Indonesia, Australia and Vietnam via a network of 50 strategic locations. It also represents international agency brands such as CASE, Furukawa, Airman, Sany, FP Diesel, Double Road, Daechang Forging, and others, implying importation of foreign-origin products.
    import distribution evidence · confidence 0.85 · source

    the division has successfully spanned its wings throughout Malaysia and abroad, including Singapore, Thailand, China, Indonesia, Australia and Vietnam, with a network of 50 strategic locations serving our diverse customer groups.

  • Trades and manufactures aftermarket heavy equipment parts including undercarriage parts, ground engaging tools, engine parts, truck tyres, lubricants, forged components, and casting parts for industrial MRO and machinery maintenance.
    industry relevance · confidence 0.98 · source

    Specializing in forged components, casting parts, and a wide range of undercarriage parts, ground engaging tools, ...

  • Malaysia (50 strategic locations) and international markets including Singapore, Thailand, China, Indonesia, Australia and Vietnam.
    market coverage · confidence 0.95 · source

    the division has successfully spanned its wings throughout Malaysia and abroad, including Singapore, Thailand, China, Indonesia, Australia and Vietnam, with a network of 50 strategic locations serving our diverse customer groups.

  • Yeoh Yuen Chee, CEO, Sunway Trading & Manufacturing
    named decision maker · confidence 0.85 · source

    Sunway Trading & Manufacturing CEO, Mr. Yeoh Yuen Chee ... Sunway Marketing Heavy Equipment Parts. Jan 27, 2025

  • Penang grand opening of new branch (December 2024), Appointment as Zeekr Malaysia dealer partner and opening of first Zeekr Space Sunway City showroom (2025), Planned move to 42-acre Sunway Enterprise Park headquarters with ASRS warehouse system (2026), Introduction of three new divisions: Renewable Energy, Automotive, and Pharmaceutical in recent years
    recent expansion · confidence 0.92 · source

    In 2025, Sunway Marketing Sdn Bhd has been appointed as the dealer partner of Zeekr Malaysia... In 2026, T&M Group will be headquartered at its own 42-acre facility, Sunway Enterprise Park, which will feature an ASRS system that will store up to 10,000 pallets and 17,000 miniloads in phase 1.

  • Subang Jaya (Selangor), Penang
    region presence · confidence 0.85 · source

    WE ARE READY TO SERVE YOU! - #PenangGrandOpening ... Sunway Marketing Heavy Equipment Parts | Subang Jaya

  • The division operates a network of 50 strategic locations across Malaysia and internationally, distributing multiple product groups (undercarriage parts, ground engaging tools, engine parts, truck tyres, lubricants, etc.) to diverse industries, suggesting recurring and broad-SKU procurement activity.
    shipment recurrence · confidence 0.60 · source

    We serve a global customer base of dealership networks and end-users in diverse industries ranging from construction, mining, quarry, logging, plantation, agriculture, marine, logistics and transportation and more.

  • China, Japan, South Korea
    supplier origin countries · confidence 0.70 · source

    agency lines such as Zeekr, CASE, Furukawa, Airman, Sany, Huawei, Haier, Double Road, Daechang Forging, FP Diesel, 3M, Bosch, Stanley

  • Warehouse 1, Lot Va. (partial address from contact page); a new 42-acre headquarters facility, Sunway Enterprise Park, featuring an ASRS system storing up to 10,000 pallets and 17,000 miniloads in Phase 1, is planned for 2026.
    warehouse distribution centre · confidence 0.80 · source

    In 2026, T&M Group will be headquartered at its own 42-acre facility, Sunway Enterprise Park, which will feature an ASRS system that will store up to 10,000 pallets and 17,000 miniloads in phase 1. Phase 2 expansion will add another 10,000 pallets.

Score breakdown

Clear international import activity (CN/TW/JP/US preferred)+20
Warehouse / distribution centre+15
Multiple international brands / principals+15
Klang Valley / Penang / Johor presence+10
Suppliers from two or more of China, Taiwan, Japan, US+10
Multiple freight modes or recurring shipment complexity+10
Recent expansion or new warehouse+5
Owner / Managing Director identifiable+5

Likely shipment flow

Given the company's representation of Chinese brands (Sany, Huawei, Haier, Double Road, APTANY), Japanese brands (Furukawa, Airman), and South Korean brands (Daechang Forging), inbound shipments likely arrive via sea freight into Port Klang or Penang Port, with distribution to 50 locations across Malaysia. The planned ASRS warehouse at Sunway Enterprise Park suggests centralised inventory management for onward domestic distribution.

Source

Potential leakage hypotheses

The company manufactures some in-house products (Suntrak undercarriage, Sunflex hoses, Sunlube lubricants), which may reduce reliance on third-party MRO suppliers for those categories., With 50 strategic locations and multiple product groups, procurement may be decentralised across divisions, potentially leading to fragmented supplier relationships and spend leakage outside a central procurement function., The addition of new divisions (Renewable Energy, Automotive, Pharmaceutical) may introduce new categories of imported goods not yet consolidated under existing supplier agreements.

Source

Decision maker

Yeoh Yuen Chee

CEO, Sunway Trading & Manufacturing

yeoh@sunwaymarketing.com.myguessed

Guess only — mailbox not proven

  • Pass · Email format
  • Pass · Domain has a mail server
  • Skipped · Mailbox exists (SMTP)
  • Skipped · Domain is not catch-all
  • Fail · Found in public search / Gravatar

Tried: yeoh.chee@sunwaymarketing.com.my, ychee@sunwaymarketing.com.my, yeohchee@sunwaymarketing.com.my, yuenchee@sunwaymarketing.com.my, yuen.chee@sunwaymarketing.com.my, y.yuenchee@sunwaymarketing.com.my, yeoh.yuenchee@sunwaymarketing.com.my, yychee@sunwaymarketing.com.my, yuenchee.yeoh@sunwaymarketing.com.my, chee.yeoh@sunwaymarketing.com.my, y.yuen@sunwaymarketing.com.my

Sunway Trading & Manufacturing CEO, Mr. Yeoh Yuen Chee ... Sunway Marketing Heavy Equipment Parts. Jan 27, 2025

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